Like the St. Johns Bay Rum Cologne, the St. Johns Lime Cologne is an example of one company's constant search to perfect the consumate luxury item. Retaining the cologne formula's integrity, a lemony core (with a hint of pimiento and other exotic spices) is then added for a shimmering and lively freshness. It's a "pulse point" fragrance, so anoint your chest as well as your neck and wrists. Breathe deeply--and watch others do the same. (Run if you must.) Packaged in bottles covered with woven palm fronds: no cute marketing ploy here, the weave serves as a holder to prevent slippage.